![]() In addition to its content distribution platform, OneSpace content creators actually develop rich product content or optimize baseline content available from manufacturers.The process of optimizing product content and getting it out to retailers so it’s available for online shoppers.Where your products sit on a “digital shelf” and their search rankings can change every day or even during a single day, requiring constant vigilance.Ways OneSpace works with clients to establish or evolve their ecommerce operations, ensuring they optimize their online content on a regular cadence.Instacart) and click-n-collect capabilities are impacting fast-moving consumer goods like beverages We chat about what’s happening in the CPG ecommerce space today and accelerating changes in how consumers shop for and buy these products online. ![]() What future innovation in this space is coming, including current pilots of in-home delivery of groceriesĪfter a long career with Elsevier, Amanda Wolff is now the CMO for OneSpace, a tech startup that specializes in helping consumer packaged goods (CPG) companies improve product and content visibility on Amazon and similar online retailers.What a future Cooklist – part personal chef and part omniscient planner/shopper – might look like.Why Cooklist looks to avoid business models that profit primarily from selling consumer data, preferring to provide a valuable service they’re willing to pay for directly and maintaining trust.Grocers have been losing “stomach share” for many years.Benefits to grocers, including (a) having customers who get more from their purchases and (b) reducing the friction involved in buying groceries and getting them home.How the just-released Cooklist meal planner feature recognizes that consumers don’t always cook “meals” but sometimes just heat up a frozen pizza or eat some yogurt.Tying selected recipes to your (online) shopping list, while accounting for what’s already in your fridge and pantry – and as a bonus, potentially comparing order prices across grocers (more retailers are being added later this year).Figuring out what you can prepare using ingredients/products already on hand.How Cooklist currently solves two primary pains:. ![]() Widespread availability of home delivery for groceries.Grocery store loyalty program data being made available online. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |